• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Google SEO Fundamentals

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Digital Marketing, Content Strategy, Marketing, Content Creation, Social Media, Information Architecture, Artificial Intelligence, Technical Documentation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      U

      Universidades Anáhuac

      Marketing Digital: Desde SEO hasta Analítica de Datos

      Skills you'll gain: Digital Marketing, Search Engine Marketing, Digital Transformation, Marketing Strategies, Social Media Marketing, Marketing Analytics, Search Engine Optimization, Content Performance Analysis, Marketing Effectiveness, Digital Advertising, Customer experience strategy (CX), Keyword Research, Email Marketing, Web Analytics and SEO, Customer Acquisition Management, Paid media, Lead Generation

      4.3
      Rating, 4.3 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google IT Support

      Skills you'll gain: Package and Software Management, Systems Administration, Computer Networking, IT Infrastructure, OSI Models, Desktop Support, Information Systems Security, Network Troubleshooting, Technical Support, Routing Protocols, Computer Hardware, Network Security, Cybersecurity, Microsoft Windows, Network Administration, Lightweight Directory Access Protocols, File Systems, Interviewing Skills, Applicant Tracking Systems, Resilience

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      205K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      S

      Simplilearn

      Affiliate Marketing Course

      Skills you'll gain: Strategic Partnership, Marketing Channel, Email Marketing, Product Promotion, Marketing, Blogs, Content Marketing, Social Media Marketing, Marketing Effectiveness, Marketing Strategies, Web Analytics, Relationship Building, Performance Analysis, Marketing Analytics, Market Trend

      4
      Rating, 4 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Strategy

      Skills you'll gain: Marketing Planning, Survey Creation, Product Strategy, Product Lining, Product Marketing, Target Market, Value Propositions, Consumer Behaviour, Market Research, Marketing Communications, Product Lifecycle Management, Market Analysis, Marketing, Product Management, Marketing Effectiveness, Marketing Strategies, Customer Insights, Marketing Channel, Marketing Strategy and Techniques, Marketing Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      From Likes to Leads: Interact with Customers Online

      Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Campaigns, Social Media Management, Target Audience, Content Creation, Brand Strategy, Marketing Analytics, Digital Marketing, Brand Awareness, Digital Advertising, Performance Reporting, Advertising Campaigns, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.8K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Unilever Digital Marketing Analyst

      Skills you'll gain: Data Storytelling, Web Analytics, Marketing Analytics, Search Engine Marketing, Marketing Automation, Marketing Effectiveness, Digital Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Social Media Marketing, Return On Investment, Keyword Research, Data Presentation, Marketing Strategies, Performance Reporting, Search Engine Optimization, Google Analytics, Marketing Channel, A/B Testing, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      279 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Data Analyst

      Skills you'll gain: Data Storytelling, SQL, Data Visualization, Data Wrangling, Extract, Transform, Load, Pivot Tables And Charts, Matplotlib, Exploratory Data Analysis, Predictive Modeling, Relational Databases, Data Visualization Software, Data Analysis, Data Cleansing, Data Ethics, Dashboard, Jupyter, IBM Cognos Analytics, Microsoft Excel, Python Programming, Interviewing Skills

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      94K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Data Analytics

      Skills you'll gain: Data Presentation, Rmarkdown, Data Storytelling, Data Cleansing, Data Visualization, Data Validation, Data Integrity, Interactive Data Visualization, Data Ethics, Ggplot2, R Programming, Dashboard, Data Quality, Stakeholder Communications, Data Literacy, Data Analysis, SQL, Interviewing Skills, Analytical Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      172K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Coursera Project Network

      Small Business Marketing Using YouTube

      Skills you'll gain: Content Performance Analysis, Drive Engagement, Video Production, Customer Engagement, Business Marketing, Marketing Channel, Marketing Analytics, Social Media Marketing, Target Audience, Gmail, Content Creation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      M

      Meta

      Marketing en redes sociales de Meta

      Skills you'll gain: Social Media Content, Social Media Management, Social Media, Social Media Marketing, Data Storytelling, Social Media Strategy, Advertising Campaigns, Marketing Analytics, Content Creation, Social Media Campaigns, Target Audience, Return On Investment, Marketing Effectiveness, Paid media, A/B Testing, Facebook, Data Analysis, Campaign Management, Instagram, Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

      Skills you'll gain: Digital Marketing, Marketing, Sales Process, Sales Strategy, Marketing Strategy and Techniques, Sales, Value Propositions, Business Metrics, Marketing Analytics, Branding, Brand Management, Customer Engagement, Market Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…567…254

    In summary, here are 10 of our most popular search engine marketing courses

    • Google SEO Fundamentals: University of California, Davis
    • Marketing Digital: Desde SEO hasta Analítica de Datos: Universidades Anáhuac
    • Google IT Support: Google
    • Affiliate Marketing Course: Simplilearn
    • Marketing Strategy: IE Business School
    • From Likes to Leads: Interact with Customers Online: Google
    • Unilever Digital Marketing Analyst: Unilever
    • IBM Data Analyst: IBM
    • Google Data Analytics: Google
    • Small Business Marketing Using YouTube: Coursera Project Network

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok