• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Content Marketing

    Content Marketing Courses Online

    Explore content marketing strategies for attracting and engaging audiences. Learn to create, distribute, and measure effective content.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Content Marketing Course Catalog

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      AI-Enhanced Content Creation:Elevate Copywriting with Humata

      Skills you'll gain: Prompt Engineering, Target Audience, AI Personalization, Advertising, Blogs, Advertising Campaigns, Content Creation, Copywriting, Generative AI, Content Marketing, Writing, Web Content, Email Marketing, Automation

      4
      Rating, 4 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Introduction to Digital Marketing

      Skills you'll gain: Search Engine Marketing, Online Advertising, Keyword Research, Digital Marketing, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Pay Per Click Advertising, Web Analytics and SEO, Storytelling, Brand Management, Customer Relationship Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      217 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Marketing in a Digital World

      Skills you'll gain: Marketing, Marketing Strategies, Marketing Channel, Digital Advertising, Market Dynamics, Digital Marketing, Consumer Behaviour, Product Development, Digital Transformation, Innovation, Brand Management, Product Promotion, Retail Sales, Customer Engagement, Content Creation

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International Entertainment and Sports Marketing

      Skills you'll gain: Global Marketing, Marketing, Digital Marketing, Marketing Strategies, Event Marketing, Social Media Marketing, Innovation, Target Audience, Content Creation, Brand Awareness, Storytelling, Influencing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      489 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      TikTok Planning: Manage Content Like a Pro

      Skills you'll gain: TikTok, Social Media Content, Calendar Management, Content Development and Management, Content Strategy, Content Management, Social Media Management, Workflow Management, Marketing Planning, Scheduling, Trend Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Product Manager

      Skills you'll gain: Product Management, New Product Development, Agile Software Development, Product Lifecycle Management, Agile Methodology, Agile Project Management, Product Strategy, Financial Analysis, Product Roadmaps, Product Development, Product Planning, Sprint Planning, Usability Testing, Project Management Life Cycle, Innovation, User Story, Market Analysis, Stakeholder Management, Business Planning, Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      YouTube Planning: Manage Content Like a Pro

      Skills you'll gain: Video Production, Content Strategy, Production Planning, Workflow Management, Content Management, Scheduling, Target Audience, Organizational Skills, Content Performance Analysis, AI Personalization, User Feedback

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      AI for Business: Branding, Creative Content, and Marketing

      Skills you'll gain: Prompt Engineering, Logo Design, ChatGPT, Video Production, Storyboarding, Video Editing, Brand Strategy, Branding, Generative AI, Motion Graphics, Brand Marketing, Canva (Software), Animations, Creative Design, Graphic Design, Content Creation, Scripting, Artificial Intelligence, Workflow Management, Marketing

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      D

      Duke University

      English Composition I

      Skills you'll gain: Literacy, Editing, Proofreading, Peer Review, English Language, Journalism, Qualitative Research, Graphic and Visual Design, Style Guides

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera

      Creating Engaging Content for YouTube

      Skills you'll gain: Video Production, Live Streaming, Web Analytics and SEO, Content Creation, Social Media Content, Video Editing, Content Strategy, Digital Content, Content Performance Analysis, Branding, Drive Engagement, Revenue Management

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      Instagram Optimization: Grow Your Presence

      Skills you'll gain: Content Performance Analysis, Instagram, Performance Metric, Performance Analysis, Social Media Management, Content Creation, Content Strategy, Social Media Marketing, Brand Marketing, Brand Management, Social Media Strategy, Marketing Analytics, Drive Engagement, Customer Engagement, Analytics

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera

      Creating Engaging Content for Instagram

      Skills you'll gain: Drive Engagement, Content Performance Analysis, Photography, Photo Editing, Video Editing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    Content Marketing learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…91011…268

    In summary, here are 10 of our most popular content marketing courses

    • AI-Enhanced Content Creation:Elevate Copywriting with Humata: Coursera Instructor Network
    • Introduction to Digital Marketing: University of California, Irvine
    • Marketing in a Digital World: University of Illinois Urbana-Champaign
    • International Entertainment and Sports Marketing: Yonsei University
    • TikTok Planning: Manage Content Like a Pro: Coursera
    • IBM Product Manager: IBM
    • YouTube Planning: Manage Content Like a Pro: Coursera
    • AI for Business: Branding, Creative Content, and Marketing: Skillshare
    • English Composition I: Duke University
    • Creating Engaging Content for YouTube: Coursera

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok