• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Product Marketing Course Catalog

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Digital Marketing Trends

      Skills you'll gain: Campaign Management, Marketing Strategies, Marketing, MarTech, Consumer Behaviour, Digital Marketing, Digital Media Strategy, Digital Advertising, Market Trend, Social Media, Customer Engagement, Trend Analysis, Strategic Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      95 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Mobile App Developers

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, AI Personalization, Mobile Development, Marketing Strategies, Large Language Modeling, React Native, Mobile Development Tools, Marketing, Marketing Analytics, Software Engineering, iOS Development, Software Development, Software Testing, Application Development, Data Ethics, DevSecOps, Test Case, Artificial Intelligence

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8K reviews

      Advanced · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Analytics

      Skills you'll gain: People Analytics, Customer Analysis, Marketing Analytics, Customer Insights, Business Analytics, Financial Statement Analysis, Analytics, Data-Driven Decision-Making, Operational Analysis, Descriptive Analytics, Predictive Analytics, Performance Measurement, Financial Analysis, Peer Review, Workforce Planning, Human Resources Management and Planning, Talent Management, Consumer Behaviour, Data Analysis, Financial Accounting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Digital Marketing Strategy with Goldman Sachs 10,000 Women

      Skills you'll gain: Social Media Campaigns, Campaign Management, Paid media, Digital Media Strategy, Social Media Marketing, Earned Media, Digital Marketing, Owned Media, Marketing, Marketing Strategies, Business Planning, Entrepreneurship, Marketing Design, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      768 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Copenhagen Business School

      An Introduction to Consumer Neuroscience & Neuromarketing

      Skills you'll gain: Consumer Behaviour, Marketing Psychology, Branding, Marketing, Customer Insights, Market Research, Human Learning, Business Ethics, Advertising, Decision Making, Regulation and Legal Compliance, Magnetic Resonance Imaging

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.5K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

      Skills you'll gain: Digital Marketing, Marketing, Sales Process, Sales Strategy, Marketing Strategy and Techniques, Sales, Value Propositions, Business Metrics, Marketing Analytics, Branding, Brand Management, Customer Engagement, Market Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Brand Marketing and SEO Tools using Wix

      Skills you'll gain: Brand Management, Email Marketing, Social Media Content, Branding, Search Engine Optimization, Social Media Marketing, Brand Marketing, Marketing Design, Content Creation, Web Design and Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      365 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International Entertainment and Sports Marketing

      Skills you'll gain: Global Marketing, Marketing, Digital Marketing, Marketing Strategies, Event Marketing, Social Media Marketing, Innovation, Target Audience, Content Creation, Brand Awareness, Storytelling, Influencing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      489 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Social Media Management

      Skills you'll gain: Social Media Content, Social Media Management, Social Media Strategy, Social Media Marketing, Content Creation, Social Media Campaigns, Content Management, Brand Strategy, Generative AI Agents, Brand Awareness, Digital Content, Branding, Instagram, Content Marketing, Marketing Analytics, Content Strategy, Facebook, Storytelling, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      Adobe

      Digital Marketing

      Skills you'll gain: Promotional Strategies, Content Marketing, Marketing Communications, Digital Marketing, Target Audience, Product Promotion, Marketing Strategies, Social Media Marketing, Marketing Planning, Strategic Marketing, Customer Relationship Management, Advertising, Customer Insights, AI Personalization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      38 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Brand Management: Strategies for a Strong Brand

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Value Propositions, Governance, Corporate Sustainability, Storytelling, Environmental Social And Corporate Governance (ESG), Innovation, Customer Engagement, Data-Driven Decision-Making, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      171 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM IT Scrum Master

      Skills you'll gain: Sprint Retrospectives, Software Development Life Cycle, Agile Software Development, User Story, Agile Methodology, Software Architecture, Development Environment, DevOps, Scrum (Software Development), Software Design, Computer Systems, Conflict Management, Cloud Computing, Infrastructure as Code (IaC), Agile Project Management, Sprint Planning, Leadership, Test Planning, Risk Management, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…101112…276

    In summary, here are 10 of our most popular product marketing courses

    • Digital Marketing Trends: Coursera Instructor Network
    • Generative AI for Mobile App Developers: IBM
    • Business Analytics: University of Pennsylvania
    • Digital Marketing Strategy with Goldman Sachs 10,000 Women: Goldman Sachs
    • An Introduction to Consumer Neuroscience & Neuromarketing : Copenhagen Business School
    • Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women: Goldman Sachs
    • Brand Marketing and SEO Tools using Wix: Coursera Project Network
    • International Entertainment and Sports Marketing: Yonsei University
    • Social Media Management : Meta
    • Digital Marketing: Adobe

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok