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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: New
      New
      G

      Google Cloud

      Networking in Google Cloud: Fundamentals - Português Brasileiro

      Skills you'll gain: Network Monitoring, Google Cloud Platform, Virtual Private Networks (VPN), Event Monitoring, Computer Networking, Network Architecture, Cloud Infrastructure, Network Troubleshooting, Network Performance Management, System Monitoring, Virtual Machines, Service Level, Data Sharing

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
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      Google Cloud

      Pengantar Keamanan di Dunia AI

      Skills you'll gain: Threat Modeling, Threat Management, Security Strategy, Data Security, Personally Identifiable Information, Security Controls, Infrastructure Security, Security Engineering, Artificial Intelligence, Cyber Risk, Risk Management Framework

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - 简体中文

      Skills you'll gain: Applied Machine Learning, Big Data, Business Intelligence, Generative AI, Customer Relationship Management, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), SQL, Prompt Engineering, Data Analysis, Python Programming

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Gemini for DevOps Engineers - Português Brasileiro

      Skills you'll gain: Kubernetes, Google Cloud Platform, DevOps, Generative AI Agents, Cloud Management, Development Environment, Cloud Infrastructure

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Google Workspace Mail Management - Português Brasileiro

      Skills you'll gain: Email Security, Data Loss Prevention, Google Workspace, Security Management, Threat Management, Malware Protection, Network Routing, Threat Detection

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
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      Google Cloud

      Memulai Security Command Center Enterprise

      Skills you'll gain: Vulnerability Management, Threat Detection, Vulnerability Assessments, Multi-Cloud, Cloud Security, Security Controls, Threat Management, Google Cloud Platform, Cloud Management, Enterprise Security, Security Information and Event Management (SIEM)

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
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      Google Cloud

      Premiers pas avec Security Command Center Enterprise

      Skills you'll gain: Threat Management, Vulnerability Management, Vulnerability Assessments, Cloud Security, Cloud Management, Multi-Cloud, Threat Detection, Risk Management Framework, Enterprise Security

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      開始使用 Security Command Center Enterprise

      Skills you'll gain: Threat Detection, Threat Management, Vulnerability Management, Cloud Security, Vulnerability Assessments, Multi-Cloud, Computer Security Incident Management, Security Information and Event Management (SIEM), Enterprise Security, Cloud Services, Scenario Testing, Risk Management Framework

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
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      Google Cloud

      Security Command Center Enterprise 使用入门

      Skills you'll gain: Threat Management, Vulnerability Management, Threat Detection, Cloud Security, Vulnerability Assessments, Multi-Cloud, Security Management, Incident Management, Risk Management Framework, Security Information and Event Management (SIEM), Enterprise Security

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Gemini in Google Sheets - Português Brasileiro

      Skills you'll gain: Google Sheets, Google Workspace, Generative AI, Spreadsheet Software, Prompt Engineering, Data Management

      Beginner · Course · 1 - 4 Weeks

    • A

      Amazon Web Services

      Getting Started with Amazon Neptune

      Skills you'll gain: Amazon Web Services, Databases, Database Management, Database Administration, NoSQL, Database Architecture and Administration, Technical Design

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      Introdução à segurança no mundo da IA

      Skills you'll gain: Security Strategy, Data Security, Risk Management, Safety and Security, Data Ethics, Business Risk Management, Regulation and Legal Compliance, Compliance Management, Cybersecurity, Infrastructure Security, Artificial Intelligence, Machine Learning, Generative AI

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular brand management courses

    • Networking in Google Cloud: Fundamentals - Português Brasileiro: Google Cloud
    • Pengantar Keamanan di Dunia AI: Google Cloud
    • Work with Gemini Models in BigQuery - 简体中文: Google Cloud
    • Gemini for DevOps Engineers - Português Brasileiro : Google Cloud
    • Google Workspace Mail Management - Português Brasileiro: Google Cloud
    • Memulai Security Command Center Enterprise: Google Cloud
    • Premiers pas avec Security Command Center Enterprise: Google Cloud
    • 開始使用 Security Command Center Enterprise: Google Cloud
    • Security Command Center Enterprise 使用入门: Google Cloud
    • Gemini in Google Sheets - Português Brasileiro: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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