• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Integrated Marketing Communications

    Integrated Marketing Communications Courses Online

    Explore integrated marketing communications for cohesive branding. Learn to align advertising, public relations, and digital marketing efforts.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Integrated Marketing Communications Course Catalog

    • Status: Preview
      Preview
      I

      Illinois Tech

      Digital Marketing

      Skills you'll gain: Digital Marketing, Pay Per Click Advertising, Social Media Marketing, Email Marketing, Web Analytics, Search Engine Optimization, Social Media, Digital Advertising, Google Ads, Marketing Strategies, Web Design and Development, Online Advertising, Google Analytics, Advertising Campaigns, Marketing Analytics, Performance Measurement

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      52 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Digital Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Marketing Channel, Target Audience, Customer Insights, Content Marketing, Persona Development, Performance Metric, E-Commerce, Email Marketing, Social Media Marketing, Customer Communications Management, Business Metrics, Brand Marketing, Search Engine Optimization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      210 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Prepare Data for Exploration

      Skills you'll gain: Data Ethics, Data Literacy, Databases, Data Access, Data Security, Google Sheets, Data Management, Data Quality, SQL, Metadata Management, Unstructured Data, Data Collection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      22K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Search Engine Optimization, Keyword Research, Competitive Analysis, Web Analytics and SEO, Content Marketing, Content Strategy, Social Media Marketing, Content Creation, Social Media Strategy, Client Services, Target Audience, Persona Development, Social Media, Project Management, Web Content, Digital Marketing, Market Analysis, Key Performance Indicators (KPIs), Google Analytics, Expectation Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      Universidade de São Paulo

      Marketing Digital

      Skills you'll gain: Search Engine Marketing, Email Marketing, Digital Marketing, Google Analytics, Google Ads, Marketing Strategies, Social Media Campaigns, Marketing, Digital Advertising, Search Engine Optimization, A/B Testing, Web Analytics, Web Analytics and SEO, Advertising Campaigns, Lead Generation, Facebook, Marketing Analytics, Performance Measurement, Return On Investment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.3K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Google Ads for Beginners

      Skills you'll gain: Keyword Research, Google Ads, Target Audience, Campaign Management, Pay Per Click Advertising, Advertising Campaigns, Search Engine Marketing, Copywriting, Online Advertising, Management Reporting, Digital Advertising, Marketing, Digital Marketing, Return On Investment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      5.7K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      University of Virginia

      Marketing Analytics

      Skills you'll gain: Marketing Analytics, Marketing, Customer Retention, Marketing Strategies, Data-Driven Decision-Making, Regression Analysis, Analytics, Customer Insights, Brand Awareness, Consumer Behaviour, Return On Investment, A/B Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media and Digital Marketing Fundamentals

      Skills you'll gain: Digital Media Strategy, Content Marketing, Digital Advertising, Social Media Marketing, Digital Marketing, Marketing Strategies, Social Media, Social Media Strategy, Scheduling, Integrated Marketing Communications, Content Creation, Digital Transformation, Consumer Behaviour, Customer Insights, Target Audience

      4.7
      Rating, 4.7 out of 5 stars
      ·
      362 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Brand Management: Strategies for a Strong Brand

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Value Propositions, Governance, Corporate Sustainability, Storytelling, Environmental Social And Corporate Governance (ESG), Innovation, Customer Engagement, Data-Driven Decision-Making, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      171 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Mix Implementation

      Skills you'll gain: Product Lifecycle Management, Integrated Marketing Communications, Marketing Communications, Brand Management, Advertising, Customer experience strategy (CX), Branding, Brand Strategy, Marketing, Product Management, Strategic Decision-Making, Marketing Channel, Peer Review, Revenue Management, Retail Management, Marketing Strategies, Product Assortment, Strategic Marketing, Product Strategy, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Foundations of Marketing Analytics

      Skills you'll gain: Marketing Analytics, Customer Analysis, Descriptive Statistics, Customer Insights, Customer Demand Planning, Data Analysis, Pivot Tables And Charts, Exploratory Data Analysis, Marketing, Market Research, Social Media, Market Analysis, Business Analysis, Forecasting, Analytical Skills, Data Mining, Social Media Management, Marketing Effectiveness, Probability, Microsoft Excel

      4.3
      Rating, 4.3 out of 5 stars
      ·
      520 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      R

      Rutgers the State University of New Jersey

      Influencer Marketing Strategy

      Skills you'll gain: Content Marketing, Social Media Strategy, Marketing Strategies, Social Media, Return On Investment, Instagram, Influencing, Brand Awareness, Customer Engagement, Key Performance Indicators (KPIs), Target Audience, Presentations

      4.3
      Rating, 4.3 out of 5 stars
      ·
      189 reviews

      Intermediate · Course · 1 - 3 Months

    Integrated Marketing Communications learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…789…346

    In summary, here are 10 of our most popular integrated marketing communications courses

    • Digital Marketing: Illinois Tech
    • Customer Understanding and Digital Marketing Channels: Unilever
    • Prepare Data for Exploration: Google
    • Search Engine Optimization (SEO): University of California, Davis
    • Marketing Digital: Universidade de São Paulo
    • Google Ads for Beginners: Coursera Project Network
    • Marketing Analytics: University of Virginia
    • Social Media and Digital Marketing Fundamentals: Digital Marketing Institute
    • Brand Management: Strategies for a Strong Brand: Coursera Instructor Network
    • Marketing Mix Implementation: IE Business School

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok