• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Effectiveness
    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Results for "marketing effectiveness"

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Introduction to Google SEO

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Persona Development, Keyword Research, Digital Marketing, Web Content, Content Strategy, Content Creation, Target Audience, Consumer Behaviour, Algorithms, Data Analysis, Business Reporting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Satisfaction Guaranteed: Develop Customer Loyalty Online

      Skills you'll gain: Loyalty Programs, Customer Retention, Customer Service, E-Commerce, Customer Relationship Management, Email Marketing, Customer Insights, Web Analytics, Performance Analysis, Digital Marketing, Portfolio Management, Marketing Analytics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Social Media Marketing Specialists

      Skills you'll gain: Social Media Marketing, Generative AI, Campaign Management, Social Media Content, Content Creation, Social Media Strategy, Prompt Engineering, Marketing Automation, Customer Engagement, Marketing Effectiveness, Target Audience, Marketing Analytics, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      17 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Organizational Leadership

      Skills you'll gain: Influencing, Persuasive Communication, Negotiation, Design Thinking, Leadership, Leadership Development, Crisis Management, Human Centered Design, Innovation, Strategic Communication, Organizational Leadership, Ideation, Professional Development, Storytelling, Marketing Analytics, Leadership and Management, Brainstorming, Teamwork, Marketing Strategies, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.2K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      U

      Universidades Anáhuac

      Marketing Digital: Desde SEO hasta Analítica de Datos

      Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Keyword Research, Content Marketing, Customer experience strategy (CX), Marketing Effectiveness, Social Media Strategy, Marketing Analytics, Data Analysis, Paid media, Return On Investment

      4.3
      Rating, 4.3 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      High-Impact Business Writing

      Skills you'll gain: Business Writing, Business Correspondence, Report Writing, Concision, Business Communication, Business Reporting, Writing, Proofreading, Email Marketing, Grammar, Communication, Target Audience, Editing, Persuasive Communication, Presentations, Virtual Teams, Professionalism

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Engagement & Nurture Marketing Strategies

      Skills you'll gain: Content Creation, Social Media Marketing, Blogs, Social Media, Social Media Strategy, Drive Engagement, Content Marketing, Marketing Strategies, Marketing Materials, Content Strategy, Customer Engagement, Target Audience, Multimedia, Writing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Getting Started with Microsoft Excel

      Skills you'll gain: Spreadsheet Software

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Prompt Engineering Generative AI for Marketing & Advertising

      Skills you'll gain: Prompt Engineering, Customer Engagement, Marketing Materials, Generative AI, Marketing Strategies, Advertising, A/B Testing, Marketing, Content Creation, ChatGPT, Marketing Analytics, Growth Strategies, Social Media Content, OpenAI

      4.5
      Rating, 4.5 out of 5 stars
      ·
      64 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Mix Fundamentals

      Skills you'll gain: Product Strategy, Product Lining, Product Marketing, Marketing Communications, Product Lifecycle Management, Marketing, Product Management, Marketing Channel, Advertising, Merchandising, Media Planning, Promotional Strategies, Market Dynamics, Logistics Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      Ludwig-Maximilians-Universität München (LMU)

      Competitive Strategy and Organization Design

      Skills you'll gain: Customer Retention, Mergers & Acquisitions, Game Theory, Organizational Structure, Business Strategy, Organizational Strategy, Competitive Analysis, Strategic Thinking, Strategic Partnership, Product Strategy, Organizational Effectiveness, Organizational Change, Growth Strategies, Strategic Marketing, Business Development, Strategic Decision-Making, Strategic Planning, Market Dynamics, New Product Development, Go To Market Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      The Marketing Plan

      Skills you'll gain: Marketing Planning, Target Market, Marketing Effectiveness, Marketing Strategies, Marketing Management, Financial Forecasting, Planning, Product Marketing, Marketing Channel, Marketing Budgets, Product Strategy, Brand Strategy, Promotional Strategies, Market Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      483 reviews

      Mixed · Course · 1 - 4 Weeks

    1…121314…194

    In summary, here are 10 of our most popular marketing effectiveness courses

    • Introduction to Google SEO: University of California, Davis
    • Satisfaction Guaranteed: Develop Customer Loyalty Online: Google
    • GenAI for Social Media Marketing Specialists: Coursera Instructor Network
    • Organizational Leadership: Northwestern University
    • Marketing Digital: Desde SEO hasta Analítica de Datos: Universidades Anáhuac
    • High-Impact Business Writing: University of California, Irvine
    • Engagement & Nurture Marketing Strategies: Northwestern University
    • Getting Started with Microsoft Excel: Coursera Project Network
    • Prompt Engineering Generative AI for Marketing & Advertising: Coursera Project Network
    • Marketing Mix Fundamentals: IE Business School

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok