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    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

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    Explore the Search Engine Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Introduction to Google SEO

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Target Audience, Keyword Research, Consumer Behaviour, Google Analytics, Digital Marketing, User Research, Content Strategy, Web Content, Data Analysis, Business Reporting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Shopify eCommerce: Social Media Ads for Sales Success

      Skills you'll gain: Advertising Campaigns, Campaign Management, Copywriting, Facebook, Social Media Campaigns, Persona Development, Content Performance Analysis, Target Audience, Scalability, Online Advertising, Digital Advertising, Performance Metric, Google Ads, Customer Analysis, Advertising, Instagram, Marketing Materials, Paid media, Sales Process, Customer Insights

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Data Analytics

      Skills you'll gain: Data Storytelling, Rmarkdown, Data Literacy, Data Visualization, Data Presentation, Data Ethics, Data Cleansing, Interactive Data Visualization, Data Validation, Ggplot2, Tableau Software, Sampling (Statistics), Presentations, Spreadsheet Software, Data Analysis, Data Visualization Software, Stakeholder Communications, LinkedIn, Interviewing Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      172K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Attract and Engage Customers with Digital Marketing

      Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Target Audience, Digital Marketing, Online Advertising, Web Analytics and SEO, Persona Development, Keyword Research, Pay Per Click Advertising, Digital Advertising, Marketing, Advertising Campaigns, Marketing Strategies, Customer Acquisition Management, Lead Generation, Google Analytics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      A

      Adobe

      Adobe Content Creator

      Skills you'll gain: Content Creation, Typography, Logo Design, Digital Design, Web Content, Generative AI, Social Media, Graphic Design, Social Media Management, User Interface and User Experience (UI/UX) Design, Creative Design, Intellectual Property, Adobe Photoshop, Visual Design, Content Marketing, Infographics, Content Strategy, Storytelling, Color Theory, Branding

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Strategy

      Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Market Research, Business Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Product Strategy, Target Market, Research Design, Data Analysis, Marketing Communications, Marketing Strategies, Research Reports

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

      Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics, Content Performance Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      785 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Digital Advertising, Email Marketing, OpenAI, Digital Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Large Language Modeling, Social Media Marketing, Artificial Intelligence, Search Engine Optimization, IBM Cloud

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.7K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      S

      Simplilearn

      Affiliate Marketing Course

      Skills you'll gain: Promotional Strategies, Marketing Channel, Email Marketing, Product Promotion, Content Marketing, Marketing Strategies, Social Media Marketing, Marketing, Blogs, Strategic Partnership, Trend Analysis, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Market Trend, Relationship Building

      4
      Rating, 4 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Marketing Digital e E-Commerce

      Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Customer Retention, Customer Relationship Management, Online Advertising, Customer experience strategy (CX), Marketing, Campaign Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.6K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Assess for Success: Marketing Analytics and Measurement

      Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Performance Analysis, Content Strategy, Marketing Strategies, Content Creation, Strategic Marketing, Social Media Strategy, Marketing, Multimedia, Copywriting, Branding, Target Audience, Persona Development, Business Ethics, Writing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.2K reviews

      Intermediate · Course · 1 - 3 Months

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    1234…250

    In summary, here are 10 of our most popular search engine marketing courses

    • Introduction to Google SEO: University of California, Davis
    • Shopify eCommerce: Social Media Ads for Sales Success: Skillshare
    • Google Data Analytics: Google
    • Attract and Engage Customers with Digital Marketing: Google
    • Adobe Content Creator: Adobe
    • Marketing Strategy: IE Business School
    • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
    • Generative AI for Digital Marketing: IBM
    • Affiliate Marketing Course: Simplilearn
    • Google Marketing Digital e E-Commerce: Google

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