• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Copywriting

    Copywriting Courses

    Copywriting courses can help you learn how to write persuasive, clear, and engaging content that drives action across marketing channels.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Copywriting Course for Your Goals

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      TikTok Storytelling: Write Compelling Stories

      Skills you'll gain: TikTok, Storytelling, Storyboarding, Content Creation, Writing and Editing, Concision, Scripting, Writing

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Strategic SEO: A Quick Start to Reach a Wider Audience

      Skills you'll gain: Search Engine Optimization, Keyword Research, Search Engine Marketing, Web Analytics and SEO, Target Audience, Content Strategy, Content Development and Management, Digital Marketing, Marketing Strategy and Techniques

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Цифровий маркетинг і електронна комерція від Google

      Skills you'll gain: Email Marketing, Google Ads, Social Media Marketing, Keyword Research, Social Media Campaigns, Target Audience, Marketing Effectiveness, Social Media, Customer Acquisition Management, Search Engine Optimization, Media Planning, Social Media Strategy, Marketing Analytics, Search Engine Marketing, Campaign Management, Online Advertising, Loyalty Programs, Order Fulfillment, Brand Loyalty, Performance Measurement

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      ¿Qué hacer con tu estrategia digital en tiempos de cambio?

      Skills you'll gain: Target Market, Digital Advertising, Customer experience strategy (CX), Search Engine Optimization, Marketing Strategies, Digital Marketing, Sales Prospecting, Lead Generation, Web Analytics and SEO, Customer Relationship Management, Cash Flows, Market Research

      4.9
      Rating, 4.9 out of 5 stars
      ·
      122 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      SEO Audits: Find & Fix Common Website SEO Issues

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Auditing, Performance Metric, Web Analytics, Content Strategy, Prioritization

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Shopify eCommerce Ads Masterclass: Targeting & Production

      Skills you'll gain: Marketing, Copywriting, Marketing Materials, Facebook, Target Audience, Persona Development, Advertising, Advertising Campaigns, Social Media Campaigns, Online Advertising, Content Performance Analysis, Digital Advertising, Campaign Management, Customer Analysis, Marketing Budgets, Bidding, Content Creation, Video Production

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Photography Basics and Beyond: From Smartphone to DSLR

      Skills you'll gain: Photography, Peer Review, Design Elements And Principles, Photo Editing, Photo/Video Production and Technology, Graphic and Visual Design, Design, Digital Design, Color Theory, Aesthetics, Digital Publishing, Adobe Creative Cloud, Content Creation, Design Reviews, File Management, Creativity, Timelines, Social Media, Copywriting, Writing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Introduction to Business

      Skills you'll gain: Search Engine Marketing, Financial Statements, Business Planning, Strategic Planning, Financial Accounting, Online Advertising, Keyword Research, Business Strategy, Digital Marketing, Financial Reporting, Goal Setting, Cash Management, Income Statement, Financial Forecasting, Leadership and Management, Business Management, Search Engine Optimization, Content Marketing, Cash Flows, Storytelling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      673 reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Google Ads for Beginners

      Skills you'll gain: Keyword Research, Google Ads, Target Audience, Campaign Management, Pay Per Click Advertising, Advertising Campaigns, Search Engine Marketing, Copywriting, Online Advertising, Management Reporting, Digital Advertising, Marketing, Digital Marketing, Return On Investment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      5.7K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      O

      O.P. Jindal Global University

      Introduction to Academic Writing

      Skills you'll gain: Writing, Writing and Editing, Research, Peer Review, Journals, Blogs, Research Reports, Policy Analysis, Research and Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      135 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universidad de Palermo

      Publicidad

      Skills you'll gain: Advertising, Integrated Marketing Communications, Online Advertising, Digital Advertising, Advertising Campaigns, Digital Media Strategy, Marketing Communications, Social Media Campaigns, Marketing, Social Media Marketing, Social Media, Paid media, Strategic Communication, Digital Marketing, Communication Planning, Marketing and Public Relations, Consumer Behaviour

      4.2
      Rating, 4.2 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Teaching Writing

      Skills you'll gain: Lesson Planning, Peer Review, Curriculum Planning, Critical Thinking, Writing, Teaching, Editing, Instructional Strategies, Student-Centred Learning, Program Evaluation, Student Engagement, Journals, Literacy, Instructional Design, Analytical Skills, Storytelling, Goal Setting, Creativity, Differentiated Instruction, Time Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      52 reviews

      Beginner · Specialization · 3 - 6 Months

    Searches related to copywriting

    copywriting with chatgpt: produce compelling copy that sells
    copywriting with chatgpt: crafting high-quality blog content
    ai-enhanced copywriting: surferseo, upword and anyword
    ai-enhanced content creation:elevate copywriting with humata
    seo copywriting for digital marketing success
    1…789…13

    In summary, here are 10 of our most popular copywriting courses

    • TikTok Storytelling: Write Compelling Stories: Coursera
    • Strategic SEO: A Quick Start to Reach a Wider Audience: Skillshare
    • Цифровий маркетинг і електронна комерція від Google: Google
    • ¿Qué hacer con tu estrategia digital en tiempos de cambio?: Tecnológico de Monterrey
    • SEO Audits: Find & Fix Common Website SEO Issues : Skillshare
    • Shopify eCommerce Ads Masterclass: Targeting & Production: Skillshare
    • Photography Basics and Beyond: From Smartphone to DSLR: Michigan State University
    • Introduction to Business: University of California, Irvine
    • Google Ads for Beginners: Coursera Project Network
    • Introduction to Academic Writing: O.P. Jindal Global University

    Why Learn Copywriting?

    Copywriting is the art of using words to influence, inform, and inspire—often in the context of advertising, branding, or digital marketing. It blends creativity with strategy to connect with audiences and prompt specific actions. Learning copywriting can help you craft compelling messages, boost conversions, and strengthen your voice across platforms.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok