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    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

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    Explore the Search Engine Marketing Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Relational Database Administrator

      Skills you'll gain: Data Warehousing, SQL, Linux Commands, Database Administration, Web Scraping, IBM DB2, Bash (Scripting Language), Data Pipelines, Apache Airflow, Database Design, MySQL, Database Management, Database Architecture and Administration, Star Schema, Extract, Transform, Load, Relational Databases, Data Engineering, Generative AI, Jupyter, Data Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      59K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Social Media Marketing Specialists

      Skills you'll gain: Social Media Marketing, Generative AI, Campaign Management, Social Media Content, Content Creation, Social Media Strategy, Prompt Engineering, Marketing Automation, Customer Engagement, Marketing Effectiveness, Target Audience, Marketing Analytics, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      17 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      From Likes to Leads: Interact with Customers Online

      Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Campaigns, Social Media Management, Target Audience, Content Creation, Brand Strategy, Marketing Analytics, Digital Marketing, Brand Awareness, Digital Advertising, Performance Reporting, Advertising Campaigns, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.8K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

      Skills you'll gain: Integrated Marketing Communications, Marketing Communications, Advertising, Marketing, Advertising Campaigns, Brand Management, Marketing Management, Marketing Planning, Media Planning, Strategic Communication, Promotional Strategies, Brand Awareness, Social Media Marketing, Digital Marketing, Public Relations, Consumer Behaviour, Communication Strategies, Communication

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations: Data, Data, Everywhere

      Skills you'll gain: Data Ethics, Data Analysis, Data-Driven Decision-Making, Data Literacy, Analytics, Spreadsheet Software, Business Analytics, Data Cleansing, Exploratory Data Analysis, Data Collection, Data Processing, Query Languages, Data Visualization Software, Data Visualization, SQL

      4.8
      Rating, 4.8 out of 5 stars
      ·
      117K reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Small Business Marketing Using YouTube

      Skills you'll gain: Content Performance Analysis, Drive Engagement, Video Production, Customer Engagement, Business Marketing, Marketing Channel, Marketing Analytics, Social Media Marketing, Target Audience, Gmail, Content Creation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Effective Marketing in the Global Marketplace

      Skills you'll gain: Marketing, Target Audience, Target Market, Marketing Strategies, Value Propositions, Global Marketing, Strategic Marketing, Search Engine Optimization, Marketing Effectiveness, Brand Strategy, Branding, Marketing Analytics, Market Research, Data-Driven Decision-Making, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      70 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Marketing Strategy

      Skills you'll gain: Global Marketing, Brand Management, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Marketing Planning, Customer Relationship Management, Customer Relationship Building, Marketing Communications, Digital Marketing, Marketing Channel, Corporate Sustainability, Business Ethics, Promotional Strategies, Value Propositions, Product Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      91 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidade de São Paulo

      Marketing Digital

      Skills you'll gain: Search Engine Marketing, Email Marketing, Digital Marketing, Google Analytics, Google Ads, Marketing Strategies, Social Media Campaigns, Marketing, Digital Advertising, Search Engine Optimization, A/B Testing, Web Analytics, Web Analytics and SEO, Advertising Campaigns, Lead Generation, Facebook, Marketing Analytics, Performance Measurement, Return On Investment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.3K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google IT Support

      Skills you'll gain: Package and Software Management, Systems Administration, Computer Networking, IT Infrastructure, OSI Models, Desktop Support, Information Systems Security, Network Troubleshooting, Technical Support, Routing Protocols, Computer Hardware, Network Security, Cybersecurity, Microsoft Windows, Network Administration, Lightweight Directory Access Protocols, File Systems, Interviewing Skills, Applicant Tracking Systems, Resilience

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      205K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Back-End Development

      Skills you'll gain: Serverless Computing, Open Web Application Security Project (OWASP), Software Development Life Cycle, OpenShift, Kubernetes, Linux Commands, Software Architecture, GitHub, MongoDB, Istio, Flask (Web Framework), Bash (Scripting Language), NoSQL, Docker (Software), Git (Version Control System), Object-Relational Mapping, System Monitoring, Microservices, Jupyter, Python Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      50K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Digital Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Marketing Channel, Target Audience, Customer Insights, Content Marketing, Persona Development, Performance Metric, E-Commerce, Email Marketing, Social Media Marketing, Customer Communications Management, Business Metrics, Brand Marketing, Search Engine Optimization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      210 reviews

      Beginner · Course · 1 - 4 Weeks

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    1…789…253

    In summary, here are 10 of our most popular search engine marketing courses

    • IBM Relational Database Administrator: IBM
    • GenAI for Social Media Marketing Specialists: Coursera Instructor Network
    • From Likes to Leads: Interact with Customers Online: Google
    • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
    • Foundations: Data, Data, Everywhere: Google
    • Small Business Marketing Using YouTube: Coursera Project Network
    • Effective Marketing in the Global Marketplace: Coursera Instructor Network
    • Marketing Strategy: Illinois Tech
    • Marketing Digital: Universidade de São Paulo
    • Google IT Support: Google

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