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    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

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    Explore the Search Engine Marketing Course Catalog

    • Status: Preview
      Preview
      R

      Rutgers the State University of New Jersey

      Influencer Marketing Strategy

      Skills you'll gain: Content Marketing, Social Media Strategy, Marketing Strategies, Social Media, Return On Investment, Instagram, Influencing, Brand Awareness, Customer Engagement, Key Performance Indicators (KPIs), Target Audience, Presentations

      4.3
      Rating, 4.3 out of 5 stars
      ·
      189 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Foundations of Marketing Analytics

      Skills you'll gain: Marketing Analytics, Customer Analysis, Descriptive Statistics, Customer Insights, Customer Demand Planning, Data Analysis, Pivot Tables And Charts, Exploratory Data Analysis, Marketing, Market Research, Social Media, Market Analysis, Business Analysis, Forecasting, Analytical Skills, Data Mining, Social Media Management, Marketing Effectiveness, Probability, Microsoft Excel

      4.3
      Rating, 4.3 out of 5 stars
      ·
      520 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Virginia

      Artificial Intelligence in Marketing

      Skills you'll gain: Customer Engagement, Personalized Service, Marketing, Data-Driven Decision-Making, Marketing Analytics, Business Intelligence, Digital Transformation, Market Intelligence, Artificial Intelligence, Business Strategy, Digital Marketing, Competitive Analysis, Network Analysis, Digital Media Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      312 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International Entertainment and Sports Marketing

      Skills you'll gain: Global Marketing, Marketing, Digital Marketing, Marketing Strategies, Event Marketing, Social Media Marketing, Innovation, Target Audience, Content Creation, Brand Awareness, Storytelling, Influencing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      489 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of London

      Fundamentals of Marketing Strategy

      Skills you'll gain: Strategic Marketing, Marketing Strategy and Techniques, Marketing, Marketing Planning, Target Market, Competitive Analysis, Market Analysis, Market Research, Business Strategy, Business, Business Analysis, Auditing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      240 reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Brand Marketing and SEO Tools using Wix

      Skills you'll gain: Brand Management, Email Marketing, Social Media Content, Branding, Search Engine Optimization, Social Media Marketing, Brand Marketing, Marketing Design, Content Creation, Web Design and Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      365 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International B2B (Business to Business) Marketing

      Skills you'll gain: Business Marketing, B2B Sales, Global Marketing, Growth Strategies, Market Opportunities, Business-To-Consumer, Business Strategies, Target Market, Marketing, Marketing Channel, Promotional Strategies, Marketing Strategies, Product Marketing, Purchasing, Marketing Communications, Value Propositions, Innovation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      591 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Introduction to Digital Marketing

      Skills you'll gain: Search Engine Marketing, Online Advertising, Keyword Research, Digital Marketing, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Pay Per Click Advertising, Web Analytics and SEO, Storytelling, Brand Management, Customer Relationship Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      217 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Marketing Digital

      Skills you'll gain: Google Ads, Social Media, Social Media Strategy, Media Buying, Social Media Marketing, Web Analytics, Digital Media Strategy, Digital Marketing, Content Strategy, Customer Relationship Management, Digital Advertising, Pay Per Click Advertising, Online Advertising, Advertising Campaigns, Marketing Strategies, Campaign Management, Marketing, Paid media, Content Performance Analysis, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Retail Marketing Strategy

      Skills you'll gain: Marketing Strategies, Competitive Analysis, Consumer Behaviour, Business-To-Consumer, Branding, Customer experience strategy (CX), Merchandising, Brand Strategy, E-Commerce, Technology Strategies, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      276 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Utilize LinkedIn for Career Search

      Skills you'll gain: LinkedIn, Professional Networking, Professional Development, Applicant Tracking Systems, Social Media, Job Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      264 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      T

      The University of Edinburgh

      Astrobiology and the Search for Extraterrestrial Life

      Skills you'll gain: Biology, Life Sciences, Environment, Biochemistry, Microbiology, Physical Science, Research, Science and Research, Scientific Methods, Chemistry

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Mixed · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular search engine marketing courses

    • Influencer Marketing Strategy: Rutgers the State University of New Jersey
    • Foundations of Marketing Analytics: Emory University
    • Artificial Intelligence in Marketing: University of Virginia
    • International Entertainment and Sports Marketing: Yonsei University
    • Fundamentals of Marketing Strategy: University of London
    • Brand Marketing and SEO Tools using Wix: Coursera Project Network
    • International B2B (Business to Business) Marketing: Yonsei University
    • Introduction to Digital Marketing: University of California, Irvine
    • Marketing Digital: Universidad Austral
    • Retail Marketing Strategy: University of Pennsylvania

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