Name: Market Research and Consumer Behavior
Brand: IE Business School
Availability: OnlineOnly
Rating: 4.4 (1039 reviews)

Back to Market Research and Consumer Behavior

Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4

stars

4,818 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

Apr 10, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

Oct 19, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

Filter by:

501 - 525 of 1,039 Reviews for Market Research and Consumer Behavior

By Satyajit N

•

Apr 23, 2021

Good Course

By Raissa M

•

Apr 11, 2021

MARAVILHOSO

By MANJUSREE R P

•

Dec 25, 2020

Very useful

By Britto K S

•

Nov 28, 2020

Good course

By MUNGULA N R

•

Nov 18, 2020

GOOD COURSE

By MS. S S

•

Sep 4, 2020

very useful

By Aiswarya A

•

Aug 28, 2020

good course

By REGITA H T

•

Jul 26, 2020

good course

By Haripriya J

•

Jun 23, 2020

informative

By K V S R

•

May 20, 2020

yes use ful

By Sheikh R S R

•

Apr 30, 2020

Amazing one

By LIN Y

•

Feb 14, 2020

適合初學者，清楚明瞭。

By Shadman A

•

Sep 5, 2019

keep it up!

By Joyleen

•

Mar 26, 2019

很系统有条理概念化

By diananda

•

May 30, 2018

By Vincent Z W

•

Sep 21, 2017

Very useful

By Le N

•

Sep 10, 2017

nice course

By ROHAN T

•

May 8, 2023

Wonderful.

By Monika M

•

Sep 16, 2021

so excited

By Dr. A N

•

May 5, 2020

Excellent!

By 0136 R I

•

Apr 12, 2020

Awesome!!!

By faris a

•

Feb 6, 2019

good couse

By Sehiry m

•

Feb 26, 2025

excellent

By vishal T

•

Oct 11, 2024

very good

By Hossam F

•

Nov 3, 2022

excellent