学习者需要选择一个（由华为公司提供的）实战商业机会，或者自己工作中的例子，仔细地评估，并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。 学习目标： 分析一个现实商业机会的收益与风险 提出一套如何利用这个商机的策略 准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划，以幻灯片或者视频的形式，展示针对这个商机的”市场进入”战略。 学习者需要明确商机的意义，分析其主要收益和风险，并提供一个“市场进入”方案，包含以下关键方面： 市场营销：针对新的产品，设计一个以消费者中心的传播/市场营销计划。 金融/财务：针对可行的项目，设计一个金融模型（比如净现金流模型），包含对成本和收益的预测。 运营管理：针对新项目，构建一个生产以及（或者）服务计划。
商务基础 (中文版) Specialization
商务基础 (中文版) Specialization
你有机会将分析技能应用到商务实战中. 你会用到新学到的商务技巧来仔细评估华为公司的真实案例
Instructors: Michael R Roberts
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No prior experience required
4 weeks to complete
at 10 hours a week
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Specialization - 5 course series
市场营销概论 (中文版）
Course 18 hours
What you'll learn
Skills you'll gain
Category: Consumer Behaviour
Category: Brand Strategy
Category: Go To Market Strategy
Category: Branding
Category: Marketing Strategy and Techniques
Category: Brand Marketing
Category: E-Commerce
Category: Customer experience strategy (CX)
Category: Market Opportunities
Category: Brand Management
Category: Customer Insights
Category: Marketing Communications
Category: New Business Development
Category: Marketing
财务会计概论（中文版）
Course 212 hours
What you'll learn
Skills you'll gain
Category: Financial Statements
Category: Financial Accounting
Category: Depreciation
Category: Cash Flows
Category: Balance Sheet
Category: Income Statement
Category: Bookkeeping
Category: Financial Statement Analysis
Category: Revenue Recognition
Category: Accrual Accounting
Category: Financial Analysis
Category: Financial Reporting
Category: Financial Data
运营管理概论（中文版）
Course 312 hours
What you'll learn
Skills you'll gain
Category: Operations Management
Category: Process Analysis
Category: Performance Measurement
Category: Business Process Improvement
Category: Operational Efficiency
Category: Quality Management
Category: Inventory Management System
Category: Quality Control
Category: Business Operations
Category: Business Metrics
Category: Production Management
Category: Manufacturing Operations
Category: Capacity Management
Category: Resource Utilization
企业金融概论（中文版）
Course 48 hours
What you'll learn
Skills you'll gain
Category: Corporate Finance
Category: Cash Flows
Category: Financial Modeling
Category: Capital Budgeting
Category: Loans
Category: Business Mathematics
Category: Business Valuation
Category: Financial Analysis
Category: Investments
沃顿商务基础毕业项目 (中文版)
Course 58 hours
What you'll learn
Skills you'll gain
Category: Market Opportunities
Category: Finance
Category: Marketing
Category: Business Strategy
Category: Business
Category: Business Communication
Category: Operational Analysis
Category: Verbal Communication Skills
Category: Business Analysis
Category: Analysis
Category: Competitive Analysis
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Frequently asked questions
商务基础专项课程是由 Wharton Online 在 Coursera 平台上提供的系列课程。该系列课程由四门基础独立课程组成，除介绍商务学习中的重要课题外还包含一个毕业项目，帮助您应用所学原理解决现实问题。 获得专项课程中每门独立课程的认证证书后，您还将获得专项课程证书.
基础系列是由沃顿商学院提供，旨在帮助学生培养商务沟通素养的一系列独立课程。 其中的课题反映理解基本商务原理所需学习的核心主题，并帮助学生大致了解商学院教授的课程。
不能。 获得认证证书不能积累学位课程学分，也不能证明您是沃顿商学院学生或校友。 获得认证证书只证明您学完了由 Wharton Online 在 Coursera 上提供的这门严格的在线课程，并通过了及格线。
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