Boost your retail skills with our concise and practical course, "Introduction to Merchandising: Driving Sales and Profitability." In just one hour, you'll learn essential merchandising techniques to increase sales and profitability. Understand the basics of consumer behavior, develop effective retail strategies, and master inventory management. Discover how to create eye-catching store layouts and displays that attract customers. With real-world examples and actionable insights, you'll gain practical skills to enhance your retail success.



(52 reviews)
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What you'll learn
Analyze key concepts and benefits of advanced merchandising techniques
Analyze psychological principles governing core consumer behavior in merchandising.
Apply merchandising principles to design retail strategies and store layouts.
Skills you'll gain
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There is 1 module in this course
This course, "Introduction to Merchandising" offers a one-hour dive into essential merchandising techniques to boost sales and profitability. Learn the basics of consumer behavior, effective retail strategies, inventory management, and creating eye-catching store layouts. With real-world examples and actionable insights, you'll gain the skills needed for retail success.
What's included
11 videos4 readings1 assignment3 discussion prompts
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Coursera Instructor Network
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University of Pennsylvania
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CVS Health
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52 reviews
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- 4 stars
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- 3 stars
7.69%
- 2 stars
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Showing 3 of 52
Reviewed on Nov 2, 2024
I would recommend everyone to join this course and learn about Merchandising and how it work in market.
Reviewed on Apr 13, 2025
It was a very good experience, it was my first time to use Coursera and I really like it. Thank you.
Reviewed on Nov 15, 2024
I loved it although relevant stories are more on furniture displays, I can relate my experience of visiting IKEA store. I can revisit my days in fashion store. Thanks a lot.

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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
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Financial aid available,