Fractal Analytics
Unlocking AI and ML : Your Path to Smart Business Solutions
Fractal Analytics

Unlocking AI and ML : Your Path to Smart Business Solutions

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

11 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

11 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Evaluate complex business scenarios to determine the appropriate application of AI, machine learning, or data analytics solutions.

  • Formulate a comprehensive data preparation strategy to effectively support AI and Generative AI applications.

  • Synthesize data analysis outcomes to drive informed business decision-making processes.

  • Critically analyze the ethical practices and future skill requirements in the ever-evolving landscape of Responsible AI.

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

July 2025

Assessments

14 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

There are 6 modules in this course

In this module, you'll learn how to identify business problems suitable for AI solutions and translate them into well-defined AI problem statements. You'll explore how to pinpoint specific pain points, select appropriate techniques based on the problem type, and formulate hypotheses with clear success criteria. You'll also gain an understanding of the end-to-end journey of solving a business problem with AI—from initial analysis to deployment.

What's included

6 videos2 readings3 assignments2 discussion prompts1 plugin

In this module you will get introduced to the concept of data, exploring its various types, including structured, unstructured, and semi-structured data. You will learn the importance of data in driving insights, decision-making, and AI/GenAI applications, while addressing common challenges such as data quality, privacy, and integration. You will also look at key principles for preparing data effectively for AI and GenAI, ensuring readiness for analysis, modeling, and deployment.

What's included

5 videos2 readings2 assignments1 discussion prompt1 ungraded lab

In this module, you'll learn the fundamentals of data analytics and how it enables data-driven decision-making. You'll explore how to perform exploratory data analysis to uncover patterns and trends, apply different analytical techniques based on the problem context, and translate insights into meaningful business decisions.

What's included

4 videos1 reading2 assignments1 ungraded lab

In this module, you'll learn what artificial intelligence is and explore its different types and real-world relevance. You'll understand how AI relates to machine learning and why these technologies matter in today’s world. You'll also explore current trends shaping the AI landscape. The module also introduces the fundamentals of machine learning, including common algorithms and the different types of machine learning techniques used to build intelligent systems.

What's included

9 videos3 readings3 assignments1 discussion prompt2 ungraded labs

In this module you will be introduced to Generative AI, Neural Networks, and Deep Learning, exploring their foundational principles and applications. You will learn about the different types of Generative AI, including Agentic AI, and introduces Transformers and Foundational Models, key architectures driving modern AI advancements.

What's included

6 videos2 assignments1 plugin

In this module you will learn about career opportunities in AI across various industries and the essential skills required to work with AI teams effectively. You will also learn about the role AI plays across sectors and the need for ethical considerations in AI development and deployment.

What's included

3 videos4 readings2 assignments1 discussion prompt

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Fractal Analytics Academy
Fractal Analytics
20 Courses86,454 learners

Offered by

Explore more from Machine Learning

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions