Navigate the thrilling journey of product launch with confidence. This course equips you to plan and execute successful launches, foster cross-functional collaboration, and develop impactful marketing and sales strategies. Plus, explore how generative AI can revolutionize every stage of product management, from launch to legacy.



Product Launch and Post-Launch Management
This course is part of Xbox Product Manager Professional Certificate

Instructor: Xbox
Included with
(11 reviews)
Recommended experience
Skills you'll gain
- Sales Enablement
- Product Planning
- Product Lifecycle Management
- Marketing Analytics
- Cross-Functional Collaboration
- Quality Assurance and Control
- Performance Analysis
- Generative AI Agents
- Looker (Software)
- Product Quality (QA/QC)
- Go To Market Strategy
- Sales Strategy
- New Product Development
- Web Analytics
- User Feedback
- Product Management
- Data Analysis
- Data-Driven Decision-Making
- Product Improvement
- Marketing Strategies
Details to know

Add to your LinkedIn profile
37 assignments
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- Earn a shareable career certificate from Xbox

There are 6 modules in this course
In this module, you'll learn the essential steps to plan and coordinate a successful launch, ensuring your product makes a grand entrance into the market.
What's included
13 videos5 readings6 assignments1 discussion prompt
This module dives into the dynamic world of product marketing and sales, equipping you with the strategies to promote your product effectively and drive conversions.
What's included
14 videos4 readings6 assignments
In this module, you'll explore the critical role of quality assurance and control, learning how to implement robust processes to guarantee your product meets and exceeds expectations.
What's included
14 videos3 readings5 assignments
This module guides you through the ongoing process of managing your product's life cycle, including monitoring performance, gathering feedback, and implementing updates to keep your product thriving in the market.
What's included
14 videos3 readings7 assignments
This module focuses on evaluating product performance, analyzing data, and implementing process enhancements to optimize your product development and launch strategies.
What's included
13 videos3 readings6 assignments
In this module, explore how generative AI can revolutionize product management by enhancing ideation, planning, marketing, sales, and even interview preparation, empowering you to create innovative products and navigate the evolving job market with confidence.
What's included
14 videos4 readings7 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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Financial aid available,