Universidad Austral
Marketing Digital Specialization
42,641 enrolled
Universidad Austral

Marketing Digital Specialization

Sé un especialista en Marketing en la era Digital. Comprendé el Marketing Digital y aprendé a utilizar las herramientas digitales más influyentes hoy

Included with Coursera Plus

Get in-depth knowledge of a subject

(1,798 reviews)

Beginner level
No prior experience required
Flexible schedule
2 months at 10 hours a week
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject

(1,798 reviews)

Beginner level
No prior experience required
Flexible schedule
2 months at 10 hours a week
Earn a career credential
Share your expertise with employers

What you'll learn

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in Spanish
41 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Universidad Austral

Specialization - 5 course series

What you'll learn

Skills you'll gain

Category: Digital Marketing
Category: Email Marketing
Category: Customer Relationship Management
Category: Web Analytics
Category: Search Engine Optimization
Category: Analytics
Category: Content Marketing
Category: Marketing
Category: Digital Media Strategy
Category: Social Media Marketing
Category: Marketing Strategy and Techniques
Category: Digital Advertising
Category: Performance Analysis
Category: Sales
Category: Search Engine Marketing
Category: Business Analytics
Category: Social Media Strategy

What you'll learn

Skills you'll gain

Category: Content Strategy
Category: Key Performance Indicators (KPIs)
Category: Digital Advertising
Category: Social Media Strategy
Category: LinkedIn
Category: Instagram
Category: Advertising
Category: Facebook
Category: Advertising Campaigns
Category: Marketing
Category: Branding
Category: Content Creation
Category: Target Audience
Category: Digital Marketing
Category: Social Media
Category: Social Media Marketing
Category: Lead Generation

What you'll learn

Skills you'll gain

Category: Google Ads
Category: Keyword Research
Category: Budget Management
Category: Performance Analysis
Category: Campaign Management
Category: Bidding
Category: Digital Advertising
Category: Advertising Campaigns
Category: Advertising
Category: Paid media
Category: Pay Per Click Advertising
Category: Online Advertising
Category: Search Engine Marketing
Category: Target Audience
Category: Contextual Advertising
Category: Digital Marketing
Category: Performance Metric
Category: Content Performance Analysis

What you'll learn

Skills you'll gain

Category: Media Buying
Category: Digital Advertising
Category: Advertising Campaigns
Category: Online Advertising
Category: Customer Data Management
Category: Business Metrics
Category: Campaign Management
Category: Communication Strategies
Category: Marketing Strategies
Category: Media Strategy
Category: Data-Driven Decision-Making
Category: Media Planning
Category: Paid media
Category: Key Performance Indicators (KPIs)
Category: Digital Media Strategy
Category: Branding
Category: Market Data

What you'll learn

Skills you'll gain

Category: Marketing
Category: Digital Marketing
Category: Media Buying
Category: Marketing Strategies
Category: Digital Advertising
Category: Relationship Management
Category: Advertising Campaigns
Category: Social Media Strategy
Category: Google Ads
Category: Content Strategy
Category: Paid media
Category: Social Media

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Andrés Mociulsky
Universidad Austral
1 Course9,149 learners
Sebastián Camiser
Universidad Austral
1 Course81,607 learners
Francisco Albarello
Universidad Austral
1 Course81,607 learners
Pablo Croci
Universidad Austral
1 Course53,934 learners

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