Microsoft
Generative AI for Marketers Specialization
2,237 enrolled
Microsoft

Generative AI for Marketers Specialization

Unlock your AI-powered efficiency and innovation. Elevate your marketing game! Copilot supercharges creativity, automates tasks, and delivers data-driven insights. Learn to dominate the digital landscape.

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Get in-depth knowledge of a subject

(25 reviews)

Beginner level

Recommended experience

Flexible schedule
1 month at 5 hours a week
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject

(25 reviews)

Beginner level

Recommended experience

Flexible schedule
1 month at 5 hours a week
Earn a career credential
Share your expertise with employers

Overview

  • Apply Microsoft Copilot’s capabilities in your marketing organization to improve marketing strategy and shape the customer journey.

  • Unleash the power of data: Deepen customer understanding and precision targeting with AI.

  • Refine your knowledge of GenAI in competitive marketing  environments.

  • Craft captivating content: Design marketing materials that resonate with your audience using Copilot.

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
39 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Microsoft

Specialization - 3 course series

What you'll learn

Skills you'll gain

Category: Microsoft Copilot
Category: Competitive Analysis
Category: Prompt Engineering
Category: Generative AI
Category: Market Research
Category: Marketing Channel
Category: Market Analysis
Category: Artificial Intelligence
Category: Marketing Strategies
Category: Marketing
Category: Performance Reporting
Category: Marketing Planning
Category: Customer Analysis

What you'll learn

Skills you'll gain

Category: Microsoft Copilot
Category: Persona Development
Category: Search Engine Optimization
Category: Customer Analysis
Category: Data Security
Category: Social Media Marketing
Category: Customer Insights
Category: Search Engine Marketing
Category: Marketing Analytics
Category: Data Import/Export
Category: Target Audience
Category: Report Writing
Category: Marketing Effectiveness
Category: Prompt Engineering

What you'll learn

Skills you'll gain

Category: Content Creation
Category: Microsoft Copilot
Category: Brainstorming
Category: Content Strategy
Category: Search Engine Optimization
Category: Social Media Content
Category: AI Personalization
Category: Content Performance Analysis
Category: Generative AI Agents
Category: Paid media
Category: Calendar Management
Category: Ideation
Category: Marketing

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

 Microsoft
238 Courses1,717,846 learners

Offered by

Microsoft

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